2019 Little Black Dress Initiative


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What is the Little Black Dress Initiative?

The Little Black Dress Initiative (LBDI) is an awareness and fundraising campaign employed by many Junior Leagues around the world. The Junior League of Philadelphia (JLP) has chosen to participate for the first time on March 11-15, 2019. Participants will wear a black dress or black outfit, as they are able, for five consecutive days as a visible symbol of participation and to start conversations and raise awareness about food insecurity in the Philadelphia area. Participants will also solicit funds from family, friends, and coworkers that will be donated to selected partner organizations that are aligned with the JLP’s Apple A Day Healthy Living Initiative™. Participation in this campaign is optional.


Benefiting Partner Organizations

The primary focus of JLP’s LBDI is to raise funds for community organizations that focus on eliminating food insecurity. We issued a ‘request for proposal’ to 15 organizations and received 14 responses. We thoughtfully selected four organizations to be the recipient of our fundraising efforts. Each identified partner organization will receive a minimum of $5,000 from the JLP. The JLP is matching every dollar raised up to $25,000. With the exception of the nominal fees that need to be paid to implement this initiative, all funds raised during LBDI will be donated to the four organizations listed below.


Food Insecurity in the Philadelphia Area

Below are some facts about food insecurity in the Philadelphia region to inform your conversations with friends, family, and coworkers:

  • Philadelphia has the highest poverty rate of the 10 largest U.S. cities – 25.7%.
  • 5 million people in Pennsylvania are food insecure.
  • Food insecurity affected 11.8% of Americans in 2017
    • 21% of Philadelphia County residents
    • 10% Montgomery County residents
    • 9% Bucks County residents
    • 8% Chester County residents
    • 12% Camden County residents
    • 13% Delaware County residents
  • Supplemental Nutrition Assistance Program (SNAP, formerly called food stamps) assists 1 in 8 Americans to afford a basic diet and averages $1.32/per person/per meal. 75% of people getting SNAP benefits are working.



Face To Face


Face To Face has been serving the Germantown neighborhood of Philadelphia for over 20 years. They are a human services organization that is dedicated to the health, well-being, and stability of the community. They offer a dining room with freshly-prepared meals, a nurse-managed Health Center, a Legal Center, a Social Services Center, a ‘washeteria,’ early childhood education, summer camps, after school programs. Face to Face serves 2,500 individuals and families annually. A donation of $5,000 to support approximately 2 weeks of hot lunches, served with hospitality and dignity.


The Food Trust


The Food Trust works to ensure that all Philadelphians have access to affordable, nutritious food and information to make healthy decisions. They partner with neighborhoods, schools, grocers, farmers, and policymakers to improve food access by combining nutrition education and greater availability of affordable, healthy food. A donation of $5,000 to The Food Trust will send 24 classrooms of Kindergartners home with four weekends worth of fresh produce for their families.


Jewish Relief Agency


The Jewish Relief Agency and its volunteers pack and deliver boxes of nutritious Kosher food to over 6,000 people in need in the Philadelphia area. A donation of $5,000 to Jewish Relief Agency will fund 500 Family Friendly Bags, which include peanut butter, jelly, and healthy snack options.


Share Food Program


The Share Food Program serves a network of community organizations in the Philadelphia area engaged in food distribution, education, and advocacy. They provide food to pantries/cupboards in the area, create healthy food packages for families and seniors and host a farm to harvest fresh produce. They partner with organizations involved in nutrition advocacy and education in the Philadelphia area. A donation of $5,000 to Share Food Program will sponsor a food package for 250 low-income families.


We would love your support.  Click here to donate: https://connect.clickandpledge.com/Organization/jlphiladelphia/Campaign/jlplbdi/